ASSESSING THE SUCCESS OF
ARTIFICIAL INTELLIGENCE TOOLS:
AN EVALUATION OF CHATGPT USING THE
INFORMATION SYSTEM SUCCESS MODEL
Ugljesa Marjanovic1
1University of Novi Sad, Faculty of Technical Sciences Received: 22nd May 2024. ABSTRACT Artificial Intelligence tools have gained significant attention in recent years due to their potential to transform
various sectors by automating tasks, improving efficiency, and enhancing decision-making processes. This paper explores the success of Artificial
Intelligence tools, particularly ChatGPT, using the Information System-success-based framework from the perspective of users. Structural Equation
Modeling techniques were applied to data collected from users of ChatGPT. The study empirically evaluated a model for measuring the success of
Artificial Intelligence tools, incorporating constructs from the updated DeLone and McLean Information System success model. Four out of five
hypothesized relationships between the success variables were significantly supported. The findings of this study can be used to assess the success of
Artificial Intelligence tools like ChatGPT from the standpoint of their users. KEY WORDS CLASSIFICATION,
Gyula Mester2
and Bojana Milic Marjanovic1
Novi Sad, Serbia
2University of Szeged
Szeged, Hungary
INDECS 22(3), 266-275, 2024
DOI 10.7906/indecs.22.3.3
Full text available in
pdf format.
Accepted: 15th June 2024.
Regular article
artificial intelligence, ChatGPT, IS success, DeLone and McLean, SEM
JEL: L86