AUGMENTED REALITY IN TOURISM
- RESEARCH AND APPLICATIONS OVERVIEW

Anabel L. Kečkeš and Igor Tomičić

University of Zagreb, Faculty of Organization and Informatics
Varaždin, Croatia

INDECS 15(2), 157-168, 2017
DOI 10.7906/indecs.15.2.5
Full text available here.
 

Received: 29 April 2017
Accepted: 19 June 2017
Regular article

ABSTRACT

Augmented reality is a complex interdisciplinary field utilizing information technologies in diverse areas such as medicine, education, architecture, industry, tourism and others, augmenting the real-time, real-world view with additional superimposed information in chosen format(s). The aim of this paper is to present an overview of both research and application aspects of using augmented reality technologies in tourism domain. While most research, and especially applications, are dealing with and developing visual-based augmented reality systems, there is a relevant amount of research discussing the utilization of other human senses such as tactioception and audioception, both being discussed within this work. A comprehensive literature analysis within this paper resulted with the identification, compilation and categorization of the key factors having the most relevant impact on the success of utilization of augmented technology in tourism domain.

KEY WORDS

augmented reality, tourism, AR applications

CLASSIFICATION

JEL:L83, Z32


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