The Internet and new technology has transformed many business models and made new to appear. The advent of e-commerce has led to the creation of many new business models and affected the way of shopping goods and services. A new interesting business model that emerged in 2008 is the group buying model. It was launched by Groupon, and very soon the concept attracted interest around the world and spread through the clones in many countries all over the world. In North Macedonia Grouper introduced this concept at the beginning of 2011, and few more group buying web sites emerged soon. The new business model initiated the revolution of the e-commerce in the country, a field that was rather disappointing so far. The goal of this article is to show that attractiveness of the deals offered by group buying site can influence the online shopping and ecommerce development. Secondary data research from relevant sources is done. The number of online transactions in 2011 rose for over 1200 % comparing to 2010 and one-third of these transactions were made by group buying sites. In the following years the number of Internet users who have made orders online constantly increases.

KEY WORDS
e-commerce, new business models, group buying model, North Macedonia

CLASSIFICATION

JEL:

M39