INDECS 20(5), 500-513, 2022 DOI 10.7906/indecs.20.5.1 Full text available in pdf and xml formats.

Received: 12th October 2021. Accepted: 12th April 2022. Regular article

ABSTRACT

Implementation of organizational communication, and education on managing communication processes and their correlation to business success are central to sustainable business management. In this regards, negative messages as part of business communication may have poor outcomes and it is widely and wrongly considered that they should be avoided. However, negative messages are an essential element of every business organization, they cannot be avoided and are of high importance for leading sustainable management. This is why an educated and thoughtful approach to communication is required. The main goal of this article is to determine the notion of negative messages, as well as to present the extent of negative messages in the everyday communication of an organization, and emphasize the importance of acquiring skills necessary for a direct and indirect approach to the communication process.

KEY WORDS
business communication, direct approach to communication, indirect approach to communication, negative messages

CLASSIFICATION

APA:	2720, 3270, 3430, 3650, 3660
JEL:	D23, D74, D83