Received: 16 October 2007. Accepted: 14 May 2008.

ABSTRACT

For centuries, many scientists, many disciplines focused on how people make decisions. These approaches tend to be incompatible, if not orthogonal most case. In this article we attempt to give guidelines to a modeling approach, that will allow the description of a human "state vector", which can be the basis for many decision making algorithms.

First we will introduce a categorization of the things that determine the decisions of the individuals, and describe their characteristics and trade. Since the trade of things in separate groups is done in different fashion, they form groups on different grounds. These groups, formed by interaction among individuals, adhere to governing ethics - which serve the purpose of defining the rules of exchange where these have not been explicitly stated. And finally, we take a look how the two dominant ethics, the Commercial and the Guardian dominate the Teacher.

KEY WORDS

ethics, commercial ethics, guardian ethics, state vector

CLASSIFICATION

JEL:

P51