ONLINE SELF-DISCLOSURE THROUGH
SOCIAL NETWORKING SITES ADDICTION: A CASE
STUDY OF PAKISTANI UNIVERSITY STUDENTS
Shamsa Kanwal1, Received: 23rd January 2018. ABSTRACT Social networking sites provide a virtual platform for socialization, interaction, and entertainment. The overuse of social networking sites has become a global phenomenon, especially among young generations. The purpose of this study is to investigate the addiction elements of social networking sites and the impact of such an addiction on online self-disclosure. Additionally, the moderation effect of openness and extraversion was also analysed. Data from university students in Pakistan was gathered online using the Google survey application. In total 290 samples were gathered and examined. SPSS and AMOS software programmes were used to analyse data. Findings confirmed that young generations tend to have greater online self-disclosure due to social networking sites addiction. Both moderation results also showed a significant relationship between social networking sites addiction and online self-disclosure. The results of the current study are also used as a guideline for making policies related to social networking sites addiction.
KEY WORDS CLASSIFICATION
Abdul Hameed Pitafi2,
Sadia Akhtar1,
Muhammad Irfan3
1University of Science and Technology of China - School of Public Affairs
Hefei, People's Republic of China
2University of Science and Technology of China - School of Management
Hefei, People's Republic of China
3University of Science and Technology of China - School of Chemistry and Material Science
Hefei, People's Republic of China
INDECS 17(1-B), 187-208, 2019
DOI 10.7906/indecs.17.1.18
Full text available here.
Accepted: 2nd January 2019.
Regular article
entertainment, socialization, student, Pakistan, social networking
JEL: O35