EFFECT OF MANAGEMENT'S COMPETENCIES
AND DIGITAL SKILLS ON DIGITAL BUSINESS
MODEL MATURITY FOR SMEs
Helena Zentner1,
Mario Spremić2 and
Radovan Zentner3
1ZENADIAN Received: 19th October 2021. ABSTRACT The uptake of digital business models has been distinctly evident over recent years, causing profound changes across industries. Even though various scholarly papers attempt to investigate those developments, empirical studies of factors that influence digital business models' maturity are still scarce. This research article aims to address this literature gap, achieved by empirically testing the relationship between relevant managerial factors and digital business models' maturity. Through a multi-national study with 162 participating companies operating within the sector of yachting tourism, followed by a qualitative and quantitative analysis of the obtained primary results, it has been found that managerial competencies, including management education and their digital skills, positively affect digital business model maturity of the respective companies. KEY WORDS CLASSIFICATION
Zagreb, Croatia
Zagreb, Croatia
Zagreb, Croatia
INDECS 20(5), 514-532, 2022
DOI 10.7906/indecs.20.5.2
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Accepted: 11th March 2022.
Regular article
digital business models, digital maturity, management digital skills, digital leadership, digital transformation
JEL: D22, M15, O33